Published in Economia
There was a time when the job description for a partner was fairly straightforward. You needed to be hardworking, technically competent and good at sales (although not necessarily in that order) – and if you had half-decent managerial skills and a knack for marketing, so much the better
Now, thanks to the advent of the digital revolution and the omnipresence of online networking sites such as Facebook, LinkedIn and Twitter, partners have a new skill to master – social media. These days it’s not just your physical presence that counts; your virtual presence can count just as much – if not more.
Heather Townsend, an expert on networking and co-author of How to make partner and still have a life, believes that aspiring partners ignore social media at their peril. “If you’re building a client portfolio, you need to be clear about who you are and what you do,” she says. “To get the buzz and the profile you need, you have to use social media. Even people who go on recommendations will check who you are online.”